As a UX leader, I focus on:

  • Scaling world-class design talent — recruiting, mentoring, and retaining top designers while building operational practices that accelerate delivery and raise quality.

  • Translating business strategy into design outcomes that improve adoption, customer satisfaction, and market differentiation.

  • Driving product vision and discovery through UX research and exploration, including envisioning and validating AI-enabled capabilities.

  • Strengthening SaaS delivery by embedding UX into agile practices, backlogs, and release cycles for consistent, high-quality execution.

  • Leveraging data and analytics to inform design decisions and measure impact, ensuring UX drives measurable business value.

  • Building cross-functional partnerships with Product, Engineering, and Customer Success, including piloting AI-powered workflows that improve collaboration and efficiency.

  • Guiding organizations through technological change by shaping experiences that keep enterprise products competitive and trusted in evolving markets.

Duck Creek Technologies

Enhancing Enterprise SaaS UX and Culture at Scale

Challenge
Duck Creek builds complex SaaS products for insurance providers, where usability directly impacts customer efficiency and adoption. The organization needed to evolve its design culture, align UX efforts to business priorities, and explore how emerging AI capabilities could streamline configuration and workflow processes.

Action

  • Led multiple cross-disciplinary teams spanning UX Design, Research, Design Systems, and Technical Communications.

  • Instituted a strong remote-first culture through design critiques, project review cadences, knowledge sharing, and global team social practices.

  • Drove annual and quarterly UX planning to ensure alignment with business objectives.

  • Advanced accessibility standards, evolved the Design System, and embedded persona-driven research and usage analytics into product decision-making.

  • Partnered with product and engineering leaders to envision generative and agentic AI capabilities, focusing on configuration and workflow efficiency.

Result

  • Established a scalable design culture that improved collaboration and team engagement across the U.S., Europe, and India.

  • Increased design impact on roadmap prioritization by integrating analytics and research findings into product planning.

  • Delivered AI-enhanced concepts that positioned Duck Creek as an innovator in streamlining insurance workflows, reducing configuration time for enterprise customers and laying the foundation for new revenue-generating product capabilities.

Watson Talent Management

Defining a self-service experience for AI offering

Challenge
IBM customers wanted to use AI chatbots to support job seeker engagement on their career web sites, but adoption lagged because setup was too complex and required heavy professional services support. The business needed a scalable self-service model to reduce customer onboarding friction and unlock revenue growth.

Action

  • Directed the design team in creating a guided, step-by-step setup experience that enabled customers to configure a chatbot without technical expertise.

  • Simplified the onboarding journey into clear phases: branding the career site, supplying relevant content, and training the AI to answer common candidate questions.

  • Coached designers to structure deliverables into epics and user stories, enabling agile collaboration with engineering and predictable delivery.

  • Partnered with Product to align design priorities with business goals around adoption and cost reduction.

Result

  • Launched a self-service chatbot configuration flow that reduced time-to-value for enterprise customers and cut reliance on professional services.

  • Strengthened Watson Talent’s AI value proposition by showing tangible business impact: faster deployment and lower costs for clients.

IBM Connections

Establishing a new software offering in market

Challenge
In the mid-2000s, social networking was rapidly gaining traction in the consumer space, but enterprises lacked equivalent tools for collaboration. IBM saw an opportunity to enter this emerging market but needed a clear product vision, executive buy-in, and a UX team capable of delivering a competitive offering at scale.

Action

  • Led the UX team responsible for defining IBM’s enterprise social software suite, shaping the product vision through a set of strategic design briefs that secured executive investment.

  • Grew and managed a 12-person distributed design team spanning interaction design, visual design, user research, and UI development.

  • Drove alignment across design, product management, and engineering to deliver multiple product releases on schedule while maintaining a high standard of user experience.

  • Embedded UX into long-term product strategy, ensuring design informed roadmap decisions and differentiated IBM in a fast-evolving market.

Result

  • Successfully launched IBM Connections, which became the company’s flagship enterprise social software offering and a a significant revenue generator for the IBM Collaboration team.

  • Became a leader in the space, recognized as Gartner Social Software in the Workplace Leader from 2009-2015.

  • Enabled adoption by global enterprise customers including IBM itself, positioning IBM as a competitor to rising social platforms.